comewecreate
media & productions
everyone has a story. here's ours.
Head of Visuals - Productions & Campaigns
Nick grew up in an Italian American family heavily involved in the food, restaurant, and entertainment industries.
As a kid, he loved movies, books, and storytelling, and whether he watching cartoons while eating pancakes in the back of his dad’s Volkswagen bus, or learning the art of special effects, his love for film developed and blossomed over the course of his childhood.
After briefly studying art in college, he dropped out to pursue filmmaking in Los Angeles, working his way through productions including independent feature films, commercials, and web series work.
A multi-disciplinary creative, he handles every part of video production – from cinematography to final edits. Today, he’s worked with production agencies and companies internationally, and done work for Ducati, SAP, and more.
Favorite part of production: “Hmmm….I’d have to really think about that…” (Hint: he’s still thinking)
Project highlight: Filming a generational chestnut farmer in the hills of Piedmont, Italy, to capture how he grew the products which were then utilized by a local chef.
Nick Nigro
Bay Nigro
Head of Editorial - Productions & Campaigns
Bay grew up amidst the rolling hills of an avocado farm in sunny California. Surrounded by nature with parents who encouraged creativity, her passion for reading, writing, cooking, and photography blossomed.
After high school, she ventured beyond her rural roots to the bustling streets San Francisco, where she received her bachelor’s and master’s degrees in English and creative writing. During this time, she worked as a food writer and photographer for San Francisco Weekly and as an art therapist at UCSF Mount Zion.
Today, she’s worked on copy, content, and productions for companies around the world, including Patrón Tequila, Marriott International, Volkswagen, Four Seasons Hotels & Resorts, and more.
It’s her background as a writer, her love of the visual arts, and her deep enthusiasm for people and storytelling that molds her role within comewecreate through every part of the production process.
Favorite part of production: pitching new ideas and campaigns to companies she’s passionate about
Project highlight: Alongside Nick, co-directing a series of videos for Patrón Tequila that incorporated artisan bitters and greenhouse grown herbs to see how master mixologists utilized them to create something beautiful.
The Beginning of comewecreate
Sharing a passion for the culinary arts and storytelling, we launched comewecreate in 2013, and cooked our way through film sets, anniversary parties, and birthday gatherings. After receiving a cookbook deal for Living the Mediterranean Diet, we began to focus more on food and beverage writing and photography. We moved to Portland, Oregon, in 2015, and dove into content development – working with local markets, restaurant chains, publications, and artisan brands.
In 2016, we produced a 100-day, 15,000 mile campaign around America in partnership with Volkswagen, telling the stories of hundreds of James’ Beard and Michelin-star award winning chefs, sommeliers, cheesemakers.
Though food and hospitality is still a large component of what we do (and love), we’ve since worked across all industries, with a heavy emphasis on sustainability and it’s intersection in hospitality, design, food, beverage, and technology.
We live and create between Portland, Oregon, and Woodstock, New York – though we’ll travel anywhere for a good story.